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You can read the whole HN 264 as ePaper online or download as PDF.
 
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Dear Reader,
drupa 2008 is breaking all records: Over 1,800 exhibitors will be presenting themselves this year on an exhibition space the size of 40 soccer fields. The most recent edition of the trade fair is thus the largest in its over 50 year history. This shows that our branch is still in a dynamic and even roaring development phase - which makes the question of which megatrends are on the horizon at this year's leading fair even more interesting.
At Heidelberg, one of our main strategic focuses is packaging printing, because according to many analyses and studies, lasting and long-term growth can be expected here. By 2020, the associated consumption of paper and cardboard, for example, is expected to increase by more than 150 percent in Russia, by 100 percent in China and by 17.5 percent in Germany - per person! To be able to exhaust such potential, print shops in industrial countries need to streamline their processes as much as possible and simultaneously produce especially high quality - meaning finished - print products. Packaging printers in emerging markets are also welladvised to meet their customers' rising demands with modern
printing technology.
You'll learn which solutions Heidelberg has ready and how this is helping some of our customers run their businesses successfully in this issue of the Heidelberg News. I hope you once again find something of interest to you!
Yours sincerely
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Bernhard Schreier
Chairman Heidelberger Druckmaschinen AG
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Print Media Academy
The Print Media Academy in Heidelberg offers support to the print media industry with a broad program of further education. The PMA is a center of ideas, training and future innovations accord- ing to the motto "learning from and with each other".
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