Feeling Good About Service
Predictable maintenance costs, reliable production and
customized service packages - these are just some of the benefits
of Systemservice from Heidelberg that numerous print shops around
the world have already discovered, among them Hammer-Lübeck
Faltschachtelwerk. This company based in the northern part of
Germany opted for long-term service agreements when purchasing new
equipment.
Ralf Linnerth thinks back in horror to December 12, 2008.
"We were making folding cartons for a trade fair and were under
enormous time pressure when our Dymatrix die cutter suddenly ground
to a halt," recalls Hammer-Lübeck's Technical Manager. The
fault occurred at the worst possible time - Friday afternoon. And
the customer was expecting 500,000 folding carton blanks by the
following Tuesday. Linnerth initially tried to rectify the fault
with his own team, but in vain. He then phoned the Heidelberg site
in Mönchengladbach. The Systemservice emergency service unit
immediately arranged to send a repair team to Lübeck over the
weekend. Despite the lack of warning, the necessary service parts
also arrived in time.
"The entire feeder had to be dismantled, but there was no
time for lengthy troubleshooting," recalls Linnerth. "Consequently,
the service team decided to replace the entire register system at
the same time. That was the best way of ensuring we could resume
production quickly," he adds. The "weekend rescue mission" was a
success. The very next day the print shop was able to continue die
cutting and all the folding carton blanks were sent out to the
customer on time. "Thanks to the rapid response from Heidelberg, we
ultimately lost only a single shift," says Linnerth.
Customized service agreements. Hammer-Lübeck did not
need to worry about the cost of calling out the service engineers -
thanks to "Systemservice36plus." This service program is
automatically included in the purchase price of a new Heidelberg
machine for customers based in Germany. It covers virtually all
service costs for a period of 36 months, including repairs, service
parts, software updates and three inspections. Hammer-Lübeck
also opted for an enhanced service agreement model - the Heidelberg
Partner Program. This modular, customized service offering was
geared to the print shop's specific service requirements.
Hammer-Lübeck had a choice of various service packages such as
"Repairs and Troubleshooting," "Service Parts Supply" and "Machine
Maintenance." "This means that each customer only receives and pays
for the service packages they actually need," explains Temur
Karbassioun, Senior Vice President Systemservice at Heidelberger
Druckmaschinen Vertrieb Deutschland GmbH. Customers consult with
Heidelberg in advance to determine which service modules are
appropriate.
"Print shops often only sign up for the Partner Program
option once their basic Systemservice 36plus package has expired to
ensure they still have access to our services, but an increasing
number of customers are following Hammer-Lübeck's example and
opting for the Heidelberg Partner Program when they first purchase
their equipment, thereby ensuring reliable planning," explains
Karbassioun. The folding carton manufacturer used the Partner
Program to extend the service coverage to five years for some of
its Heidelberg machines and an amazing seven years for others.
Reliable planning despite a change of manufacturer. In
addition to this package, Hammer-Lübeck agreed to a 95-percent
machine availability level for the two Dymatrix 106 CSB Pro die
cutters installed in November 2008 and August 2009. The same
applies to the Speedmaster XL 105 six-color press with coating unit
purchased at the end of 2008, and to the brand new Speedmaster CD
102-6+LYL located at the Polish branch in Poznan, 174 miles (280
km) from Berlin, rather than at the company headquarters in
Lübeck. The unusually high safeguards Hammer-Lübeck has
put in place for the equipment in operation on both sides of the
German-Polish border obviously cost quite a lot, but in return the
company knows that Heidelberg service engineers will carry out
machine maintenance and other measures outside "normal" working
hours if necessary - virtually around the clock, including
weekends. "We need to be able to plan our long-term maintenance
costs for our overall costing." Ralf Linnerth, Technical Manager of
Faltschachtelwerk Hammer-Lübeck.
The print shop opted for this special safeguard because
reliable production is an absolute must for the three-shift
operation with its 240 staff. Nevertheless, Hammer-Lübeck is
also very impressed with the high quality of the standard
Heidelberg Partner Program. "We need to be able to plan our
long-term maintenance costs for our overall costing," stresses
Linnerth. Another reason Hammer-Lübeck was keen to ensure
reliable planning was that it is using more Heidelberg equipment
than at any time over the past 15 years and is looking to turn this
collaboration into a strategic partnership.
Easy on the nerves and on the wallet. "We are convinced that
our service agreements significantly lower both direct maintenance
costs and subsequent costs," states Linnerth. "It is much more
costeffective for us and also easier on the nerves if we adopt a
prevention rather than cure approach to faults," he continues.
After all, it is not only the actual production stoppage that
causes high costs. Resuming the interrupted print job and the
employee overtime cost yet more money. A print shop may also run
the risk of losing customers if print products are delivered late.
And, of course, new orders cannot be started during the downtime.
According to Karbassioun, however, there is yet another good reason
for signing up for service agreements. "Our services help ensure
top print quality and productivity. Another closely related benefit
is the resulting increase in the machines' resale value," he
explains.
After a year and a half, Ralf Linnerth is completely
satisfied with Systemservice and with Heidelberg. He is
particularly impressed by the company's service-oriented mindset.
"Top priority is always given to machine availability, not the cost
of service engineers. In concrete terms, this means that Heidelberg
is immediately on hand when troubleshooting is required directly on
site," he comments. Thanks to the remote service diagnostics
package and 24-hour helpline, though, there is often no need for
this.
You will find the complete article in Heidelberg News issue 269.
Please use the pdf download on the top right-hand side.
Print Version