The Jewel by the Sea
Renowned as one of the most beautiful cities in the world,
Lisbon is often mentioned in the same breath as Paris, Milan, or
New York. The capital of Portugal lies on the Atlantic Ocean and
the western edge of the European continent. The Lisbon metropolitan
area, home to about 3.5 million inhabitants, is also a magnet of
economic growth. It offers lucrative opportunities for industrious
and intelligent printers like Leonilde Terceiro, Manager of the
Fernandes & Terceiro printing company in Carnaxide, near
Lisbon.
Fittingly nestled among seven hills, the capital of Portugal gets a little bit in its own way topographically. Except for a few grand boulevards, the congested and contracted cityscape is filled with narrow, notoriously clogged streets and alleys. Lisbon's chaotic traffic is no less famous than its gracious old buildings. The resplendence of the city, which rests on the banks of the Tejo river like a beautiful jewel, comes from the Age of Discovery. When the world was being explored and new continents were being discovered, Lisbon was the starting point for most expeditions and voyages of discovery. Thanks to this flourishing overseas trade, the country could afford the sumptuous and expensive luxuries of stone that are so admired today.
But today Lisbon is in upheaval
Ever since Portugal joined the European Union in 1986, buildings have been going up, improved, and renovated all over the city. In 1994, Lisbon was the cultural capital of Europe; in 1998 it welcomed World Expo visitors from around the world; and in 2004 it hosted the European soccer champion- ship. These events were accompanied by a construction boom that included building a second bridge over the Tejo - one of the longest bridges in the world. The downtown area of the city was also polished to a high gloss. The World Expo site along the harbor has become a favorite area for residence and for strolling. It also includes one of the world's most beautiful aquariums. As a result, Lisbon has become a true boom town with many interesting companies.
Rebuilding Fernandes & Terceiro
Leonilde Terceiro (46) originally did not have much interest in the printing business that bears her name. Her father founded the firm in 1960. She studied architecture and was already a well-known architect in Lisbon when her father fell ill and died a short time later. Her sister showed no interest in the print shop, and because Terceiro wanted to keep ownership of the company in the family, she took up a new profession in the printing industry. It was quite difficult because neither of the sisters had any concept of what was involved. "When I took over the company in 1992, I didn't even know the difference between normal paper and cardboard. But I had good employees in the company who helped me a great deal," says Terceiro, who has gained a thorough understanding of printing technology since assuming control. Thanks to female intuition, her determination, and her sales skills, Terceiro continues to run and manage her inherited company very successfully.
You can download the complete document on the top right-hand side.
Fittingly nestled among seven hills, the capital of Portugal gets a little bit in its own way topographically. Except for a few grand boulevards, the congested and contracted cityscape is filled with narrow, notoriously clogged streets and alleys. Lisbon's chaotic traffic is no less famous than its gracious old buildings. The resplendence of the city, which rests on the banks of the Tejo river like a beautiful jewel, comes from the Age of Discovery. When the world was being explored and new continents were being discovered, Lisbon was the starting point for most expeditions and voyages of discovery. Thanks to this flourishing overseas trade, the country could afford the sumptuous and expensive luxuries of stone that are so admired today.
But today Lisbon is in upheaval
Ever since Portugal joined the European Union in 1986, buildings have been going up, improved, and renovated all over the city. In 1994, Lisbon was the cultural capital of Europe; in 1998 it welcomed World Expo visitors from around the world; and in 2004 it hosted the European soccer champion- ship. These events were accompanied by a construction boom that included building a second bridge over the Tejo - one of the longest bridges in the world. The downtown area of the city was also polished to a high gloss. The World Expo site along the harbor has become a favorite area for residence and for strolling. It also includes one of the world's most beautiful aquariums. As a result, Lisbon has become a true boom town with many interesting companies.
Rebuilding Fernandes & Terceiro
Leonilde Terceiro (46) originally did not have much interest in the printing business that bears her name. Her father founded the firm in 1960. She studied architecture and was already a well-known architect in Lisbon when her father fell ill and died a short time later. Her sister showed no interest in the print shop, and because Terceiro wanted to keep ownership of the company in the family, she took up a new profession in the printing industry. It was quite difficult because neither of the sisters had any concept of what was involved. "When I took over the company in 1992, I didn't even know the difference between normal paper and cardboard. But I had good employees in the company who helped me a great deal," says Terceiro, who has gained a thorough understanding of printing technology since assuming control. Thanks to female intuition, her determination, and her sales skills, Terceiro continues to run and manage her inherited company very successfully.
You can download the complete document on the top right-hand side.
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