In the Middle of Nowhere. At the Center of Business!
"Colorado Printing," nestled in the heart of
America's (Wild) West and surrounded by an almost endless
expanse of nature, has developed into a modern print shop despite,
or perhaps because of, its challenging geographical location. At
any rate, customers are rather difficult to find in the
establishment's sparsely populated surroundings. This is reason
enough to go on location to find out the secret of Colorado
Printing's success - on the spot.
The sky is pitch-black and only occasional powerful bolts of
lighting bring any relief to the darkness. A tornado sweeping over
Colorado tosses the plane around in the sky on this scheduled
flight from Denver to Grand Junction. Judging by the view from the
window, you might imagine yourself to be in a submarine since the
driving rain obscures the view entirely, and you slowly start to
comprehend the need for the tornado shelters at Denver airport...
However, no one in Grand Junction, the destination of flight
UE 995, is particularly bothered by the torrential rain. After all,
it rains extremely rarely here - the last time was nine months ago.
The undulating landscape around Grand Junction is sprinkled with
mountains and canyons, as if moving to an internal rhythm, causing
the air to flow over the country in waves. Precisely this natural
phenomenon results in the turbulence which can make flying a true
adventure even in good weather, explains Dan Thurlow calmly,
illustrating his comments with carefully chosen gestures. With his
businesslike tone and simple language, he gets to the point quickly
and easily, an approach doubtless appreciated by his customers,
too. Colorado Printing's managing director knows what he is
talking about; after all, his tally of over 1,700 flying hours
attest to his extensive experience as a pilot. And, as many of his
customers are based far away from Grand Junction, he likes to fly
them there in person in his Mooney. Ultimately - just between us -
it is better to meet clients in person, says Dan. He is always
happy when his customers accept an invitation to see his company
headquarters in Grand Junction.
Grand Junction what? With less than 100,000 inhabitants,
Grand Junction is not particularly high on the notoriety stakes,
although it does have several attractions, the stunning, XXL
western film backdrop deserving special mention. Grand Junction is
located in the US state of Colorado, around four hours by car from
Denver in the direction of Salt Lake City on the interstate 70. The
city's most famous landmark is the "National
Monument," where visitors can marvel at 1.7 billion years of
geology. In the previous hundred million years, the area around
Grand Junction, along the Colorado River, has fluctuated between
the geological states of ocean, forest, savannah and desert, and,
has, from time to time, been a giant lake. The land masses were
raised up, worn down, raised up again and rinsed away by rain as a
result of these changes. The harder, more persistent stone
formations, which now stand as monuments to a bygone era, and the
canyons, remained. Dinosaurs left their traces here too: The
remains of a 21 yard (20 meter) long diplodocus were discovered on
Dinosaur Hill at the edge of the city. This vantage point offers
visitors an impressive view of the plain and the National Monument.
A neighboring museum provides a detailed, in situ overview of the
dinosaur heritage, while proof of native American Indians is
preserved only in the form
of several petroglyphs.
Nowadays, Grand Junction entices visitors with a range of
extreme sports, such as mountain bike tours, boat journeys and wild
water rafting on the Colorado River and challenging climbing and
hiking tours, all of which take place amidst breathtaking scenery.
And the Arches National Park, famed for its bizarre rock
formations, Bryce Canyon, the Great Sand Dunes, the Black Canyon or
even the legendary Grand Canyon are all only a day trip away. But
there is no real need to travel that far. Secretly, you expect John
Wayne or a group of Indians to pop up from behind the next rock
along the six-mile (ten kilometer) long loop road through Grand
Junction's National Park. There is no denying that clichés
from US westerns make their mark. And yet it is precisely this
"central location in the middle of nowhere" which is
responsible for the success of Colorado Printing and Dan Thurlow.
Mysterious? Sure thing! So let's unveil the secret of the print
shop's success.
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