Coating in Sight - UV Printing With Heidelberg
UV technology opens up a nearly boundless world of finishing
possibilities that allow you to magically conjure up seductive
eye-catchers on both absorptive and non-absorptive printing stocks.
This is not to mention the economic advantages it holds, including
fast throughput and drying times. For many graphic companies on a
quest for the perfect UV print, Heidelberg offers the right UV
press in all format classes - and therefore also the ideal
secret weapon in the fight for high margins in this market segment.
Printing with gold? What sounds like a fairy tale from
One Thousand and One Nights is reality in the printing room:
"Many of our customers experiment with UV inks and coatings by
combining them with unusual materials like gold leaf, for example.
Others also work with unusual printing stocks such as foam. UV
printing allows you to realize countless applications where almost
the only boundary is your fantasy," explains Jens Arne
Knöbl, Head of Product Management Applications at Heidelberg.
In addition to differentiating themselves by using such
unusual print creations, customers are naturally interested in
economic production processes as well. This is why Heidelberg is
continuously developing its range of UV products, "For many
customers, inline production is the key to cutting costs and in
this case in particular, it's therefore an unbeatable advantage
when the applied inks and coatings harden immediately and products
can be sent to finishing without a big time lag. What's more,
products are protected from damage," emphasizes the UV expert
Jens Arne Knöbl.
Just how important the customer's benefit is to Heidelberg is
shown by their most recent initiative for the standardization of UV
and hybrid applications, in cooperation with KBA. Motivation for
this action was the manufacturers' large degree of variation in the
production of various batches of operating or aid materials such as
ink and cleaning agents. This not only hinders the achievement of
higher process reliability and quality but can also cause damage to
the machines. "Heidelberg's overall goal in product
certification is to limit the degree of variation and increase
reliability in processing, thereby improving the entry
situation - especially for UV beginners - for example, by
providing clear recommendations," states Jens Arne Knöbl.
In the future Heidelberg wants to offers its customers in
various UV business segments a complete workf low from the
preliminary stages through printing and up to finishing. "Our
customer should be able to focus their attention on making money
right from the start. That's why when it comes to more complex
areas like lenticular applications, in-mould labels and packaging,
they don't just receive the UV press with the appropriate equipment
but also consultation services on special uses and technologies
such as screens and CtP imaging, as well as the equipment for
postpress finishing - and all from the same source,"
points out Jens Arne Knöbl.
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