"High Performance Solutions" |
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Under the motto "HEI Performance - HEI Value", Heidelberg will be setting new trends at the upcoming drupa. Heidelberg News talked with Bernhard Schreier, Chairman of Heidelberger Druckmaschinen AG, about the advantages print shops all over the world can draw from it.
Mr. Schreier, imagine for a moment that you came to drupa as a printer. What would you expect from Heidelberg?
Bernhard Schreier: As a printer, I would want to see technology. As manager of a print shop, I would want to see evidence of how my trust in Heidelberg pays off.
Do these expectations match the demands from customers?
Bernhard Schreier: Our customers of course sometimes express very individual wishes - but based on my experience from countless conversations with customers, at the end of the day, most requests truly come down to these two main points. So to a certain extent, you could certainly characterize them as "representative." After all, all of the print shops in the world are interested in technological progress and, above all else, the advantages a print shop can gain from this progress.
Even though the general conditions are quite different from a global perspective?
Bernhard Schreier: The local conditions are of course different from country to country. That's why some businesses are already well provided for with one of our robust and efficient entry level models, while other print shops require significantly higher performance equipment. Nevertheless, all the printing businesses in the world have one thing in common: They are all up against the laws of a market economy. And that means that print shops in newly industrializing countries have to establish themselves against their respective competition the same as businesses in industrial countries.
On top of that is the fact that we are living in the age of globalization, which is why this competition very quickly takes on an international nature. You could also go one step further in saying that this phenomenon highlights another similarity, because globalization affects both businesses in industrial countries as well as
print shops in newly industrializing countries.
Could you explain that in more detail?
Bernhard Schreier: Let's take India as an example. A lot of multinationals, mostly from industrial countries, are active there. That also means that the customers from these businesses are accustomed to "Western standards for print media" and therefore expect the corresponding quality. From the perspective of the Indian print industry, that means the following: If they can't meet these customers' demands, the print jobs will be given to other countries - to countries with print shops that produce high-quality products with reliable delivery.
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pdf Document
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