Black on White in Green
Green Printing is not a temporary fashion. It is a serious
trend. An environmentally friendly print production combines
ethical responsibility with economic advantages. The best example
is a Speedmaster XL 105-6+L with the full range of eco-equipment.
In comparison to the standard model, it can save around 331,000
Dollars (210,000 Euro) per year.
Whether passive housing, "Green IT", hybrid motors
or organic groceries, ecological products are conquering the market
across the board. Heidelberg has been actively pushing this
development, too. Since 1992, environmental protection has been an
official company objective. In the meantime, the range of
environmentally sound print solutions is correspondingly wide and
with sales increasing worldwide. More and more print shops are
realizing that environmentally sound investments pay off.
For one, tighter environmental regulations are to be expected
in the future. For another, the number of print shop customers
demanding environmentally friendly print products, in part to
actively promote their image, is growing. For many, especially for
businesses active worldwide, only "climate neutral business
reports," for example, come into question. Or only paper from
sustainable forestry, certified, for instance, by the Forest
Stewardship Council (FSC) or by the Programme for the Endorsement
of Forest Certification Schemes (PEFC). Print shops able to provide
corresponding solutions have a clear advantage - and this will only
increase in the future.
Amortization after two to three years
"Green printing isn't just a sales argument to
give print buyers, though," emphasizes Eike Frühbrodt,
Director of Product Management for Peripheral Systems at
Heidelberg. "Environmentally friendly production also reduces
costs considerably. This realization isn't yet that widely known on
the market." Heidelberg calculated how large the yearly
savings potential really is using a six-color Speedmaster XL 105
with coating unit (see page 38).
In comparison to the conventional model, the press with
"green" equipment consumes around 20 percent less energy,
and waste expenses are even reduced to a third. Savings in CO2
production and waste accumulation were around 5 percent. The
consumption of ink, alcohol, cleaning agents, water and powder are
also reduced considerably.
At the end of the day, a business operating in three shifts
can expect savings of a full 331,000 Dollars (210,000 Euro) per
year with the use of full eco-equipment," says Frühbrodt.
"The investments in environmental technology therefore
amortize after around two to three years already." That
doesn't even include the fact that productivity increases from
reduced makeready times. The expanded opportunities for new
customer acquisition aren't factored into the calculation either -
as is the case for the additional savings potentials from the
rapidly increasing prices for resources and energy.
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