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Black on White in Green

Green Printing is not a temporary fashion. It is a serious trend. An environmentally friendly print production combines ethical responsibility with economic advantages. The best example is a Speedmaster XL 105-6+L with the full range of eco-equipment. In comparison to the standard model, it can save around 331,000 Dollars (210,000 Euro) per year.

Whether passive housing, "Green IT", hybrid motors or organic groceries, ecological products are conquering the market across the board. Heidelberg has been actively pushing this development, too. Since 1992, environmental protection has been an official company objective. In the meantime, the range of environmentally sound print solutions is correspondingly wide and with sales increasing worldwide. More and more print shops are realizing that environmentally sound investments pay off.

For one, tighter environmental regulations are to be expected in the future. For another, the number of print shop customers demanding environmentally friendly print products, in part to actively promote their image, is growing. For many, especially for businesses active worldwide, only "climate neutral business reports," for example, come into question. Or only paper from sustainable forestry, certified, for instance, by the Forest Stewardship Council (FSC) or by the Programme for the Endorsement of Forest Certification Schemes (PEFC). Print shops able to provide corresponding solutions have a clear advantage - and this will only increase in the future.

Amortization after two to three years
"Green printing isn't just a sales argument to give print buyers, though," emphasizes Eike Frühbrodt, Director of Product Management for Peripheral Systems at Heidelberg. "Environmentally friendly production also reduces costs considerably. This realization isn't yet that widely known on the market." Heidelberg calculated how large the yearly savings potential really is using a six-color Speedmaster XL 105 with coating unit (see page 38).

In comparison to the conventional model, the press with "green" equipment consumes around 20 percent less energy, and waste expenses are even reduced to a third. Savings in CO2 production and waste accumulation were around 5 percent. The consumption of ink, alcohol, cleaning agents, water and powder are also reduced considerably.

At the end of the day, a business operating in three shifts can expect savings of a full 331,000 Dollars (210,000 Euro) per year with the use of full eco-equipment," says Frühbrodt. "The investments in environmental technology therefore amortize after around two to three years already." That doesn't even include the fact that productivity increases from reduced makeready times. The expanded opportunities for new customer acquisition aren't factored into the calculation either - as is the case for the additional savings potentials from the rapidly increasing prices for resources and energy.

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