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Same Name, New Diversity

Speedmaster SM 52: Every print shop should be able to put together its machine as individually as possible. This is exactly the idea behind the new Speedmaster SM 52. The model range in format 13.8 inches × 19.7 inches (35 × 50 centimeters) offers not only the corresponding diversity of equipment, but also greater performance.

Already with the previous model ranges Printmaster PM 52 and Speedmaster SM 52, our customers were able to choose from among many configurations, says Bernhard Seidl, responsible Product Manager at Heidelberg. "The new Speedmaster SM 52, however, can now be configured much more flexibly and unifies the previous model ranges under a collective name." In so doing, the modular machine concept offers print shops a wealth of choices - from the minimally automated one-color machine with standard pile delivery up to the fully automated ten-color machine with high pile delivery and perfecting device.

Flexible standard
The new Speedmaster SM 52 models - with normal pile or high pile delivery - are both available with a standard configuration. "This choice of equipment is our suggestion for configuration. It is ideal for the typical range of orders in format 13.8 inches × 19.7 inches (35 centimeters × 50 centimeters). For the majority of our customers, the  standard configuration is therefore optimally tailored to their needs," explains Seidl. "Those wanting a greater or lesser degree of automation can either leave out or add on various components." And for those with special demands, the machine can also be equipped with a coating unit, UV, or inline die cutting. The zoneless short inking unit Anicolor, which reduces makeready time and minimizes waste, is available for a multitude of models as well.

Producing more efficiently
In comparison to the previous machine models offered by Heidelberg, print shops with the new Speedmaster SM 52 achieve a productivity advantage of two to 20 percent. "Particularly the Prinect Press Center with Intellistart and the higher print performance of the normal pile delivery machine create increased productivity," explains Seidl. Thanks to the decentralized control platform, Sheetfed Control, printers also profit from maximal availability, comprehensive diagnosis possibilities and a high level of automation. An additional plus point is the newly developed ergonomic design created for ideal user-friendliness. By the way - we've also put the same concept into practice on the new Speedmaster SM 74, replacing the previous model series Printmaster PM 74 and Speedmaster SM 74. "A great diversity of configuration possibilities isn't just a good idea in format 13.8 inches × 19.7 inches (35 centimeters × 50 centimeters) after all," Seidl concludes. People want as many options as possible when it comes to getting the most out of their production.

The following pages illustrate the new Speedmaster SM 52's enormous breadth of configuration possibilities. They show which components are already included in the standard configuration, as well as the diverse options for individual customization. They are a prime example of how a modular system can go a long way to meeting the needs of all types of printing businesses.

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