As Swift as an Arrow
If you want to stand out, you have to be different. This is also
true of folding cartons, which are continuously growing in variety.
The market is therefore demanding flexible machines which can be
refitted as fast as possible and easily operated - like the new
Diana X 115, for example.
Hans Haverkamp is in his element: the 59-year-old folds and breaks, horizontally, vertically and sometimes diagonally. He erects pieces of carton, lays them on top of one another and pretends to glue them. His dexterity in assembling the conventional collapsible cartons is astounding. You could almost think Haverkamp does origami, the over 2,000-year-old Asian art of folding paper, in his free time. He does, however, rank among the most highly versed application specialists at Heidelberg Postpress.
For more than 40 years, Haverkamp has been living for folding cartons. In expert circles, he is considered extremely adept at his field. At Heidelberg, he played a decisive role in the development of the Diana folder gluers in the past decades. And the lesson to be learned in his short demonstration is clear: No one should underestimate the challenges of folding and gluing a carton - even when it comes to a run-of-the-mill collapsible box.
Flexible solutions in demand
Logically, sophisticated cartons usually have a highly complex design. And their number is growing continuously. High quality perfumes, cosmetics, truffles and other chocolates above all else are sold based largely on their packaging. Standing in front of the shelves in the store, a decision for or against purchasing an item is often made in a matter of milliseconds: Consumers happily allow themselves to be seduced by looks, the feel, shape and function of a sophisticated folding carton, while contents and price tend to fade into the background. Accordingly, manufacturers are placing more and more value on unique, highly finished packaging with which they hope to capture customers' attention.
The more individual a carton's design is, the greater are the demands placed on the manufacturers of folder gluers. The fact that such individual packaging is often produced in small runs and the machines therefore have to be extremely flexible does not exactly make things easier. On top of that, manufacturers of consumer goods are producing their "standard packaging" more and more rarely in large runs and storing them. Instead, branded companies tend to expect "just in time" deliveries - and thus production in batches for the mass market. For the operator of a folder gluer, that means frequent job changes and increasing makeready times which, particularly in high-wage countries, push at the margins.
You can download the complete article on the top right-hand side.
Hans Haverkamp is in his element: the 59-year-old folds and breaks, horizontally, vertically and sometimes diagonally. He erects pieces of carton, lays them on top of one another and pretends to glue them. His dexterity in assembling the conventional collapsible cartons is astounding. You could almost think Haverkamp does origami, the over 2,000-year-old Asian art of folding paper, in his free time. He does, however, rank among the most highly versed application specialists at Heidelberg Postpress.
For more than 40 years, Haverkamp has been living for folding cartons. In expert circles, he is considered extremely adept at his field. At Heidelberg, he played a decisive role in the development of the Diana folder gluers in the past decades. And the lesson to be learned in his short demonstration is clear: No one should underestimate the challenges of folding and gluing a carton - even when it comes to a run-of-the-mill collapsible box.
Flexible solutions in demand
Logically, sophisticated cartons usually have a highly complex design. And their number is growing continuously. High quality perfumes, cosmetics, truffles and other chocolates above all else are sold based largely on their packaging. Standing in front of the shelves in the store, a decision for or against purchasing an item is often made in a matter of milliseconds: Consumers happily allow themselves to be seduced by looks, the feel, shape and function of a sophisticated folding carton, while contents and price tend to fade into the background. Accordingly, manufacturers are placing more and more value on unique, highly finished packaging with which they hope to capture customers' attention.
The more individual a carton's design is, the greater are the demands placed on the manufacturers of folder gluers. The fact that such individual packaging is often produced in small runs and the machines therefore have to be extremely flexible does not exactly make things easier. On top of that, manufacturers of consumer goods are producing their "standard packaging" more and more rarely in large runs and storing them. Instead, branded companies tend to expect "just in time" deliveries - and thus production in batches for the mass market. For the operator of a folder gluer, that means frequent job changes and increasing makeready times which, particularly in high-wage countries, push at the margins.
You can download the complete article on the top right-hand side.
